首頁Niche Marketing Defined - Part 1
What is Niche Marketing?
The word niche basically means a special area of demand for a product or service and marketing is defined as the opportunity to buy or sell. So when you put both words together, niche marketing means buying or selling a product or service in a special area of demand. In other words, a product or service is being sold to folks who are most interested in that particular service or product and not to the world in general.
Industries often use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the computer user while at the same time advertising single function machines to large businesses.
One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market.
Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, as an example, you have designed a product to make poodle grooming easy enough for the untrained professional to execute it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn't care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market. Those who are happy doing what they are doing are not interested whatsoever.
Niche marketing is a very effective and cost efficient way to advertise and sell specific services or products to a specific audience or, hopefully, buyers of that product or service.
Niche Marketing vs. Internet Marketing Niche
Comparing niche marketing and an Internet marketing niche is equivalent to comparing apples with oranges. Apples and oranges are both fruit. Niche marketing and an Internet Marketing niche are both forms of Internet marketing but as different as apples are from oranges.
The term "niche marketing" means selling a specific product to a specific kind of buyer. There are far less competitive niches than an Internet marketing niche. Most niche markets are more open to the most recent marketing strategies, as well. Small niche markets are not over filled with gurus and Internet wizards and are much easier for the beginning marketer to break into. A niche market allows you to promote your very own niche product or that of a niche affiliate product. There is a niche market for anything and everything you can imagine. All it takes to break into a niche market is a good idea, a good product created by you or another person that will interest certain people, some advertising and the desire to succeed.
The Internet marketing niche, on the other hand, means that you will be promoting your own Internet marketing product. This is a very crowded field of endeavor and really difficult to break into. It's a world filled with online gurus and wiz kids who have been playing and winning the game for a long time. This doesn't mean that it is impossible to cash in on the Internet marketing niche because, without a doubt, you can. It is a world still built on demand and that means that if you have a product that can compete and if you have the willingness to play hard ball with the big boys then you can succeed at the Internet marketing niche game. Just understand that there are easier niche market nuts to crack.
What Niche Marketing Really Is
Unfortunately it is just a cruel fact of life that the big boys have all the money they need to advertise and sell their products and us little guys are on advertising budgets that are so small they probably don't add up to what the big boys spend on paper clips in a month. Competing with the big boys isn't feasible ... or possible, for that matter. So what are us little guys supposed to do?
Niche marketing is our answer. We can't advertise our products and services to the world at large but we don't need to be able to do that to be able to make a pretty decent living ... thanks to the Internet.
Niche marketing is selling specific services or products to a limited audience. One person with a computer, an internet connection and a good idea can enter into business for himself on the Internet and target the people who would be most interested in what he has to sell and do each of the above on a very limited advertising budget.
Finding the right niche for what you have to sell isn't really all that difficult. Just envision who would be most interested in what you have to sell. For instance, if you have concocted a shampoo formula that will take chlorine out of a person's hair, you can't compete with giant companies that sell shampoo but you can narrow your market down to a niche and target sales to those who have swimming pools. You buy a domain, get a server, and build a website to advertise your product ONLY to people who have swimming pools.
Basically, niche marketing is selling a service or product to those who want or need the product the most.
In Part 2 we'll discuss:
- What Niche Marketing is Not.
- How to Research and Find Your Niche Online.
- Does Your Passion & Hobby Really Matter?
Internet Traffic Papa - Livin' the Dream
I am a single papa with a toddler, two adolescents, and a teenager. I now work at home as an affiliate marketer because I came across a free how to video link and followed through. If you're a parent or a single parent then working at home has most likely crossed your mind. Go for it! Click here to download and watch the same video that showed me how. Enjoy
