Exactly What Does Lion Time Grass Treatment and Bikinis Have in Common?

No, maybe not Lion Woods or Tony the Tiger from Kellogg's Sugar Frosted Flakes. Perhaps you have heard about "niche" marketing? A small business needs to find a 'hook' to actually achieve success. Properly, a, Tennessee business manager found a scantily dressed marketing device to simply help his business grow.The solution to Tiger Time Lawn Service Companies in Savannah marketing success is bikinis! The workers of Tiger Time wear bikinis because they perform their work tasks. The master, Lee Cathey, was looking for methods to produce lots of "word of mouth" hype for his new organization. He had seen the concept a few months prior and thought he had give a try to it, an experiment of sorts. He decided to just take the Hooters business design for the world of lawn care with his company.First, he had to locate employees prepared to operate power equipment while clad in just a bikini. And he did! The workers love that they can also obtain a color while working. His "experiment" labored and soon his business started initially to grow.Reports say Tiger Time's staff caused a serious stir in the neighborhood and a nearby Fox News channel sent a film crew out to videotape the bikini staff throughout their everyday lawn service route. All of this publicity and never have to pay for it's what catapulted Tiger Time Lawn Care to the spotlight.The most useful advertising is word of mouth! I wonder what goes on through the winter season. Will the bikini-clad team move in hibernation? Does Memphis get enough snow for the owner to be worried about hypothermia and frostbite? I assume we'll need to wait to-see what the excitement is in mid-January about Tiger Lawn Care Service.If you own and operate your own lawn care company and are searching for a special marketing angle to actually get attention; why not try putting a swimsuit lawn care service? In no time you also could find yourself inundated with press appointment demands which will bring about new clients signing up for your services.I question if the workers obtain a homogeneous allowance? I love America!2007 by Avis Ward