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Traditionally a graphic designer might have been utilized to provide graphics for print. This could be artwork for brochures or leaflets promoting an item or service, artwork for posters or banners to grab people's eyes as they walk around a shopping centre or drive down the road or artwork for simple promotional materials such as postcards. Today, graphic designers West Midlands based and throughout the UK will need to turn their hand to creating artwork for digital media as well as traditional print.

The transition from printed media to online marketing channels has had plenty of challenges to the average graphic design company and in these times designers require a good understanding of the technical aspects behind online marketing channels in order to produce designs that will work from a visual perspective and be suitable for the newest technologies.

Web sites are probably one of the most common advertising materials that people need creative input on. Sometimes a client will walk into their local graphic design Staffordshire company and have the ability to sum up very eloquently what they require out of a web site and follow this up with the supply of company logos and samples of other websites they would like to emulate. At other times, nevertheless, the designer is likely to be faced with a blank canvas and so they must be prepared to work at both ends of the spectrum.

Yet another challenge for the current graphic designer is their very own lack of technical expertise. In most cases people are either creative or technical -- perhaps not both. With the increase in demand for graphic design for on-line mediums it is essential to possess some degree of technical expertise, which is the reason why many graphic design companies choose to employ a developer or contract out their developer work so that they may complete internet site design projects.

You will find other challenges facing the graphic designer such as for instance the execution of new design computer software but the most successful design organizations are going to be the ones that will adapt to the digital age. creative agency staffordshire