Are You a Mind Surgeon Or perhaps a Plastic Surgeon?

Many companies are still struggling with the effects of the economic crisis, international financial crisis... I believe we're also allowed to say "recession" now, are not we?Most of it's bad news, of course, because bad news sells. But some of it is good news, suggesting that some folks are doing well despite the recession.I 've got a different view.It is not about doing well despite a recession. It's not about being more strong, or having more in reserve, or driving through the tough times, or "recession proofing" your business.Do not downturn proof your business. For large companies, who're big, gradual, struggle and lethargic to keep up that is. Recessions provide great opportunities for small businesses, who're intelligent, nimble, nimble and can adapt. It's survival of the financial fittest.Here's the key question: What difficulty are you solving?Recessions aren't harmful to every one. Yes, a lot of people are in pain, but if you can help ease that pain, you will do well.Doctors are in sought after when there's a disease outbreak. Firefighters are in popular if you find a bushfire. Companies, experts, professionals and thought leaders who really understand their clients' issues are in high demand in a I laugh when I hear colleagues say, "I won't participate in this recession." That is like a saying, "I won't take part in this bushfire!" )So what's changed?The balance has changed.In hard times, people are cautious, cautious, defensive and spend their money on security, security, producing guarantee and healing their pain.In good times, people have money to spend, and spend it on growth, luxuries, nice-to-haves and spoiling themselves.So are you a surgeon or a plastic surgeon?They equally solve problems, but they're different problems, and they fit different times.Plastic doctors succeed in good times, when people wish to feel good and could afford to cover it.Brain surgery, on another hand, is not usually a discretionary spend. You get it when you need it, and if you need it you'll buy it. And you'll pay for the best (I question if anybody's ever said, "Help - get me the least expensive mind surgeon you can find!" ).If you're doing plastic surgery - for instance, a light, comfortable, fun service or product - think carefully about whether this really is sustainable right now. It is still as effective as it ever was, but is it still as valuable?Now is enough time to become a brain surgeon. Understand your worth, get good - truly good - at your hobby, and apply it with laser focus to your clients' issues.