Are You a Brain Surgeon Or possibly a Plastic Surgeon?

Many companies are still experiencing the results of the economic depression, worldwide economic crisis... I think we are also permitted to say "recession" today, are not we?Most of it's bad news, of course, because bad news sells. But some of it is great news, indicating that some individuals are doing well despite the recession.I have got a different view.It is not about doing well despite a downturn. It's not about being more tough, or having more in reserve, or pushing through-the a down economy, or "recession proofing" your business.Do not recession evidence your business. For large organisations, who're big, gradual, lethargic and battle to continue that is. Recessions bring great possibilities for small businesses, who're clever, nimble, nimble and can change. It is success of the financial fittest.Here's the main element question: What issue are you solving?Recessions aren't detrimental to every one. Yes, a large amount of people are in pain, but you will do when there's an ailment outbreak well.Doctors are in sought after, if you can help ease that pain. If you find a bushfire firefighters are in high demand. Business owners, specialists, experts and thought leaders who truly understand their customers' problems are in high demand in a I laugh when I hear peers say, "I refuse to be involved in this recession." That's like a saying, "I refuse to take part in this bushfire!" )So what is changed?The stability has changed.In challenging times, people are careful, thorough, protective and spend their money on security, defense, creating certainty and healing their pain.In good times, people have money to spend, and spend it on expansion, luxuries, nice-to-haves and spoiling themselves.So are you a surgeon or a tummy tuck?They both solve problems, but they are different problems, and they suit different times.Plastic surgeons flourish in good times, when people wish to feel good and could afford to pay for it.Brain surgery, on another hand, is not frequently a discretionary spend. You get it when you need it, and if you need it you'll pay for it. And you'll pay for the best (I wonder if anybody's ever said, "Help - get me the least expensive brain surgeon you can find!" ).If you are performing plastic surgery - for instance, a light, comfortable, fun service or product - think carefully about whether this is sustainable today. It's still just like it ever was, but is it still as valuable?Now is the full time to become a brain surgeon. Understand your benefit, get good - really good - at your art, and apply it with laser emphasis to your clients' problems.