Are You a Brain Doctor Or a Plastic Surgeon?

Many businesses are still experiencing the consequences of the economic depression, international fiscal crisis... I think we're even permitted to say "recession" now, aren't we?Most of it is bad news, of course, since bad news sells. But some of it is good news, suggesting that some people are doing well despite the recession.I have a different view.It is not about doing well despite a downturn. It's not about being more tough, or having more in reserve, or moving through the a down economy, or "recession proofing" your business.Do not downturn proof your business. That is for big enterprises, who are large, gradual, tired and struggle to maintain. Recessions provide great opportunities for small businesses, who are wise, nimble, nimble and can adapt. It's success of the economic fittest.Here's the important thing question: What problem are you solving?Recessions aren't detrimental to everybody. Yes, a large amount of people are in pain, but you'll do well.Doctors are in high demand when there's an ailment outbreak, if you might help ease that pain. Firefighters come in sought after if you find a bushfire. Business owners, professionals, professionals and thought leaders who really understand their clients' problems are in high demand in a I giggle when I hear colleagues say, "I refuse to take part in this recession." That is like a saying, "I refuse to take part in this bushfire!" )So what is changed?The stability has changed.In tough times, people are cautious, thorough, protective and spend their money on safety, safety, creating guarantee and recovery their pain.In good times, people have money to spend, and spend it on extension, luxuries, nice-to-haves and spoiling themselves.So are you a surgeon or a cosmetic surgery?They equally solve problems, but they're different problems, and they match different times.Plastic physicians succeed in good times, when people want to feel good and could afford to cover it.Brain surgery, on one other hand, is not often a discretionary spend. You get it when you need it, and if you need it you'll purchase it. And you'll pay for the most effective (I question if anybody's ever said, "Help - get me the lowest priced mind surgeon you can find!" ).If you're performing plastic surgery - for instance, a light, comfortable, fun product or service - think carefully about whether this really is lasting today. It's still as good as it ever was, but is it still as valuable?Now is enough time to become a brain surgeon. Understand your value, get good - really good - at your hobby, and use it with laser emphasis to your clients' problems.