Are You Currently a Mind Surgeon Or perhaps a Plastic Surgeon?

Many businesses are still experiencing the results of the economic depression, global economic crisis... I believe we're actually allowed to say "recession" now, aren't we?Most of it's bad news, obviously, since bad news sells. But some of it is great news, indicating that some individuals are doing well despite the recession.I 've got a different view.It is not about doing well despite a recession. It is not about being more resilient, or having more in reserve, or pushing through the tough times, or "recession proofing" your business.Do not downturn proof your business. That's for big enterprises, who are big, gradual, struggle and lethargic to maintain. Recessions provide wonderful possibilities for small businesses, who are sensible, nimble, nimble and could change. It is success of the economic fittest.Here's the main element question: What problem are you solving?Recessions are not detrimental to everybody. Yes, a large amount of people are in pain, but you will do well.Doctors are in popular when there is an ailment outbreak, if you might help ease that pain. Firefighters have been in sought after if you have a bushfire. Companies, authorities, specialists and thought leaders who really understand their clients' issues are in popular in a I laugh when I hear colleagues say, "I won't participate in this recession." That's like a saying, "I won't be involved in this bushfire!" )So what is changed?The stability has changed.In difficult times, people are cautious, careful, protective and spend their money on safety, security, creating conviction and recovery their pain.In good times, people have money to spend, and spend it on extension, luxuries, nice-to-haves and spoiling themselves.So are you a surgeon or a plastic surgery Maryland?They both solve problems, but they are different problems, and they match different times.Plastic doctors thrive in good times, when people wish to feel good and can afford to cover it.Brain surgery, on one other hand, isn't frequently a discretionary spend. You get it when you need it, and if you need it you'll pay for it. And you'll pay for the most effective (I wonder if anybody's ever said, "Help - get me the cheapest mind surgeon you can find!" ).If you're doing plastic surgery - for example, a light, fluffy, fun products or services - think carefully about whether this is sustainable right now. It is still just like it ever was, but is it still as valuable?Now is the time to be a brain surgeon. Comprehend your price, get good - really good - at your art, and rub it with laser emphasis to your clients' issues.