Are You Currently a Mind Doctor Or possibly a Plastic Surgeon?

Many companies are still suffering from the consequences of-the downturn in the economy, international financial crisis... I think we're actually allowed to say "recession" today, are not we?Most of it is bad news, naturally, since bad news sells. But some of it's great news, indicating that some people are doing well despite the recession.I have a different view.It is not about doing well despite a recession. It is not about being more tough, or having more in reserve, or moving through the a down economy, or "recession proofing" your business.Do not downturn evidence your business. That is for large organisations, who're large, gradual, lethargic and battle to continue. Recessions provide wonderful opportunities for small businesses, who're clever, nimble, nimble and could change. It is success of the financial fittest.Here's the main element question: What difficulty are you solving?Recessions are not harmful to every one. Yes, a lot of people are in pain, but you'll do when there's an ailment outbreak well.Doctors are in sought after, if you can help ease that pain. If you have a bushfire firefighters have been in high demand. Business owners, authorities, consultants and thought leaders who really understand their customers' issues are in popular in a I giggle when I hear colleagues say, "I won't be involved in this recession." That is like a saying, "I won't be involved in this bushfire!" )So what's changed?The balance has changed.In challenging times, people are cautious, careful, defensive and spend their money on safety, protection, making guarantee and healing their pain.In good times, people have money to spend, and spend it on expansion, luxuries, nice-to-haves and spoiling themselves.So are you a surgeon or a facelift?They equally solve problems, but they're different problems, and they fit different times.Plastic physicians flourish in good times, when people need to feel good and could afford to pay for it.Brain surgery, on the other hand, isn't usually a discretionary spend. You get it when you need it, and if you need it you'll purchase it. And you'll pay for the top (I question if anybody's ever said, "Help - get me the lowest priced brain surgeon you can find!" ).If you are performing plastic surgery - for example, a light, comfortable, fun products or services - think carefully about whether this really is lasting right now. It is still as effective as it actually was, but is it still as valuable?Now is enough time to be always a brain surgeon. Recognize your benefit, get good - really good - at your art, and employ it with laser target for your clients' issues.