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Despite the fact that the new kid on the block, interactive marketing agencies are continuing to dominate design award shows. Previously the strict domain of illustration, graphic design, and photography agencies, interactive and multimedia design has matured into an art form which can stand on its own.

Originally, interactive design was thought as getting unique from conventional design, and therefore restricted to niche awards of its own. Shows like theCannes Cyber Lions, interactive media awards and lotus awards were created strictly to fill the interactive niche. But as interactive has matured, the design community has begun to see this art type in a new light.

For instance, Applied Arts now incorporates interactive tasks in its style awards. Applied Arts is a Canadian magazine committed to visual communications. For far more than 20 years Applied Arts has delivered challenging hitting and imperative business information to graphic design, illustration, marketing, interactive design, and photography specialists. Henderson bas lately won four awards at the Applied Arts Magazine Awards (henderson bas is Canadas most awarded interactive agency).

1 of the greatest interactive achievement stories of this year was Doves campaign for genuine beauty, a internet-only spot produced for distribution by way of youtube and other viral video sites. Not only did this campaign win the 2006 Grand EFFIE Award for most efficient advertising communications campaign, but also the award for best retail account specific or channel advertising activity at the MAA Worldwide Globe Awards. The Dove video was created by Ogilvy and Mathers Toronto office, although the retail channel portion was produced by Torontos Capital C.

A single of the reasons interactive design has been performing nicely in award shows is the lines among interactive and traditional style are becoming blurred with time. As demonstrated by the dove evolution campaign, numerous interactive designs have begun to evolve beyond the laptop or computer screen and into print and retail areas.

Similarly, several print and Television ads have moved closer to interactive. In Japan, almost all print advertisement now contain small bar codes which can be read with cell telephone cameras, which link the advertisement to on the web content. Significant companies like Frito Lay have also integrated interactive with Tv by utilizing crowdsourced content material Television commercials which are created by men and women at residence and submitted on the internet.

Whilst no one can be certain of the future of interactive, 1 thing is for certain: the continuing evolution of interactive as a media will only increase the number of interactive projects winning classic media awards. mobile marketing solutions