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One particular Reason Why Radio Will not Play Indie Music

And What You Can Do About It

by Jeronimo Black

As I clicked on a well-liked music business forum, I was greeted with a question. "Why won't commercial radio play music by Indie Artists?"

My reply to this particular person was as follows:

"As a former Operations Manager and Music Director on both the Comm and Non-Comm sides, Let me break the reason down for you.

Commercial Radio needs ratings to get paid from advertisers. Most advertiser's, on radio, are ad agencies. Ad agencies base their "buys" (sponsorships) on a Price per point ("CPP") basis. CPP is based on how numerous thousands of listeners a radio station can capture in a 15 minute period (or cume).

Many commercial radio [System and Music] don't want to put thier ratings at threat, by airing an 'untested song' on the air. So what these commercial radio directors do, is, air music based on the national charts supplied by Radio and Records, Broadcast Information Systems (BDS) and Billboard.

These charts are primarily influenced by the main labels by means of promotions and strategic alliances.

Your very best greatest is to do like Knarles Barkley. Knarles Barkleys' single "Crazy" went #1 on the internet and radio couldn't assist but to get them the single on the air.

Get your music on music submission internet sites, make some noise on the net, and get a CDBaby.com account so you can get your music on iTunes and begin marketing."

I advised this simply because the music enterprise is going digital. Clear Channel has a partnership with GarageBand.com where they will feature a certain quantity of new artists every single week in on their internet site. Since Clear Channel is the biggest and most innovative broadcaster in the music business, it really is just a matter of time ahead of the other cowardly copy-cat broadcasters will adhere to suit.

The world is going digital, even though radio continutes to operate employing an analog business model. You can be successful in the music enterprise if you change your marketing model from analog to digital. Merchant Accounts San Diego