Niche Marketing Defined - Part 3

What is Niche Marketing?

The word niche might be defined as a special need for a service or product and marketing is providing the opportunity to purchase or sell. So when you put both words together, niche marketing suggests purchasing or selling a service or product in a limited and unique area of demand. In other words, a product and/or service is being offered to individuals who are most interested in that particular service or product, not to the world as a whole.

Big businesses typically use niche marketing. For instance, a company that makes computers and computer system accessories might promote all-in-one copy/printer/scanners to the pc individual while simultaneously market single function equipment to huge companies.

Among the things that makes niche marketing so attractive to sellers is that their marketing budgets go further. It costs less to advertise to a specialized market than it does to promote to a more comprehensive market.

Niche marketing has to be designed to fulfill the special demands of the targeted audience. Niche marketers will need to customize their item to satisfy those one-of-a-kind type requirements. If, for example, you have made a product to make dog grooming easy enough for the inexperienced to do it like an expert, those who possess dogs will be most interested in your product. Those who own horses or cats couldn't care less. If you have written an e-book that will describe ways to begin and succeed at an online business, those who are trying to find that information are your particular niche market. Those who are delighted doing what they are doing are not going to be interested at all.

Niche marketing is an extremely effective and expense efficient means to promote and offer certain services or products to particular purchasers of those services or products.

Niche Marketing vs. Internet Marketing Niche

Comparing niche marketing with an Internet marketing niche is like comparing apples with oranges. Apples and oranges are obviously both fruit, equally as niche marketing and an Internet marketing niche are both forms of niches ... yet either are as different as apples are from oranges.

The term "niche marketing" indicates offering certain products to particular buyers. There are far less competitive niches in general niche marketing than there are in an Internet marketing niche. Most of niche markets are open to the latest advertising and marketing approaches. Particular niche markets are not over populated with gurus and Internet marketing experts which can make it much easier for the beginning marketer to succeed at it. A specific niche market allows you to effectively and efficiently advertise your own niche item or that of a specific niche affiliate item. There is a niche market for anything and everything you can imagine. All it takes to succeed in a specific niche market is a good idea, an excellent service or product (created by you or another person) that will appeal to certain people, some marketing, and the need to succeed.

The Internet marketing niche, alternatively, suggests that you will be promoting your own Internet marketing product. For example, an ebook on how to generate income with Google Adwords. This is a field packed full of expert marketers and truly challenging to get into or succeed at. It's a different world filled with marketing masters and experts who have actually been playing and winning the game for a long time. This doesn't mean that it is impossible to profit from the Internet marketing niche because, obviously, you can. It is a still a market filled with demand and that implies that if you have an item that can compete and if you have the desire to play hard ball with the big boys then you can prosper at the Internet marketing niche game too. Just realize that there are countless niche markets that are much easier to get into.

What Niche Marketing Really Is

The truth is ... the big boys have all the cash they need to advertise and offer their items and us little guys are on advertising budgets that are so small they most likely don't total up to what the big boys spend for staples in a month. Competing with the big boys isn't really possible ... or feasible, for that matter. So exactly what are us little guys supposed to do? Niche marketing is our response!

We don't promote our services and products to the world ... we don't have to. We have the ability to make quite a substantial living with just our own little niche market ... thanks to the Internet.

Niche marketing is nothing beyond offering specific services or products to a limited audience. Anyone with a computer, an Internet connection and a good idea can build a successful business for themselves online. Just target people who would most likely be thinking about exactly what you have to sell and do all the above on a very restricted advertising budget.

Discovering the right niche for exactly what you have to sell isn't all that difficult. Just think about who would be most considering what you have to offer. For example, if you have actually concocted a shampoo formula that will take chlorine from an individual's hair, you can't take on a huge business that sells shampoo. However, you can narrow your market to a specific niche and target sales to those who have swimming pools! You order a domain, get a hosting service, and develop a website to advertise your product only to people who have swimming pools.

In essence, niche marketing is offering products and/or services to those who want or need them most.

In Part 2 we'll talk about:

• What Niche Marketing is Not.
• How to Research and Find Your Niche Online.
• Does Your Passion & & Hobby Really Matter?

Internet Traffic Papa - Livin' the Dream

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I am a single work at home papa with a toddler, two adolescents, and a teenager at home. I am an affiliate marketer with a world class education from the school of hard knocks for about 10 years, then formally through affiliation with the Empower Network. Click here and download free video with information on winning the work at home war.