Niche Marketing Defined - Part 2

What Niche Marketing is Not

It is not about trying to sell your product or service to the world at large. As a small business person, you couldn't afford that type of multi-million dollar advertising budget. It isn't possible. You can, however, with only a computer, an Internet connection and a good idea sell to a smaller audience using niche marketing.

It is not about trying to compete. Competition is taken out of the equation when you do niche marketing. You aren't out there in the world aligned beside or behind a million other people who are selling the same thing you are selling. You are selling to a specific audience that you have created for yourself with your opt-in email list.

It is not about selling to different people every day of the week. Once you have your list built, you can sell to the same people over and over again. By taking as much time as you need and putting forth enough effort to get to know the folks who represent your list of buyers you can continuously sell to them.

It is not about focusing on the big picture. It has to do with concentrating on the small picture and the smaller the better. Narrowing your niche down to a very specific section of a larger market assures you of gaining a fair market share of that small part. The world is a big place and there are billions of people. You only need an infinitesimal portion of the population to have a huge list of potential buyers of your services or products.

It is not about seeing only the impossibilities. Niche marketing is only about looking closely at the possibilities. Small possibilities converted to sales can equal big profits.

How to Research and Find Your Niche Online

Selecting what service or product you will promote in a niche market should be founded on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.

Once you have chosen a product or service to market, researching to find the right niche for your product or service is the next essential aspect of beginning a niche marketing program. Items that you need to know are where they spend their time online, and what makes them tick from a personal and business point of view. There is niche marketing software available that can help you learn these things about your potential niche market.

The next thing you need to learn as you research your online niche market is what you can reasonably charge for your product or service. The most efficient and most effective was to perform this is to visit sites that advertise products or services the same as what you have opted to sell. It should be easy to see if they are providing a service or selling the product at a price far lower than you would need to charge.

If you can determine that there are people on the market who want to spend money to buy what you are selling and you can identify those people then you have a niche marketing service or product that can make money on the Internet. Sometimes it takes reframing your product or service to make it more attractive, better or just different than what others are selling it for. Research is the key to successful niche marketing.

Does Your Passion & Hobby Really Matter in Niche Marketing?

Well, it most certainly matters to you and unless you have a passion or hobby that nobody else in the world has ever discovered, there are probably a number of other people who share your passion or hobby and may even be more into it than you are.

Being deeply involved in a hobby or passion is the stuff that successful niche marketing is made of. Most really successful niche marketers have turned what they care about the most into successful businesses. The reason for their success is their passion about the theme of their websites.

Creating a successful niche marketing site takes a lot of time and a lot more dedication. Unless you are passionate about the subject, it is hard to stay focused on it long enough to make it a success. So passion and dedication are your two biggest assets. You must be willing to put in long hours and be willing to accept the fact that it will be quite some time before you start realizing a profit ... even a modest one. Keeping on keeping on is the only way you will ever be successful at niche marketing.

You can establish a money-making website with the theme about the very things that you love most. If you can correctly define your niche, ensure that people are willing to pay for the product or service that you are selling, and locate that specific audience; there is no reason you can't build a niche marketing site that is everything about your greatest passion or the hobby that you most enjoy. Imagine that! Managing to earn money and do what you love doing simultaneously. It doesn't get any better than that!

In Part 3 we'll be looking at:.

How to Improve an Existing Product.

Using Book Stores to Identify a Hot Market.

Why Niche Marketing is the way to Succeed Online.

Internet Traffic Papa-- Livin' the Dream.

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I am a single work at home affiliate marketing papa with a toddler, two adolescents, and a teenager. Visit my website using the link above or click here to download a free video on how to become a world class Internet marketer with niche marketing.