Long Copy Sucks And Other Heresies

Long Copy Sucks And Other Heresies

Shorter ad copy was more successful an average of than long copy.

Needless to say that is heresy. Many, many popular copywriters maintain by long content. However the study was appropriate and it is a fact known profitable web sites had faster copy than known less profitable sites...

I recently completed a massive study of unprofitable and profitable sites. The typical period of the profitable site's revenue letter was 1.8 pages. The common period of the unprofitable site's income letter was 2 pages <a href="http://www.blogcuration.com/">guide to harlan kilstein</a> .

Shorter advertising copy was more profitable normally than long copy.

Obviously that is heresy. Many, many popular copywriters declare by long copy. Still the study was appropriate and it is an undeniable fact known profitable sites had faster content than known less profitable sites on average.

I then remembered that I'd done a similar study way back in June 2002. That study wasnt based on productivity, but it was comparing period of copy to a motion in that case, a press. The faster the text (the clickable text), the bigger the click-thru rate... An average of harlan kilstein .

Still, I'd a choice to make. Could my own advice be followed by me? I seriously considered the hours that I had spent picking out 10-13 pages of income letter for the three services and products I recently produced. I thought about the hours I spent in Glyphius optimizing each one of the a large number of lines. Could I really just compromise up those sales words predicated on these two studies?

I understood that I wasnt a significant believer yet. Before I was prepared to hack up my own, personal sales letters some backup data was needed by me. I thought that nearly all of you would also need some reeassurance that the analysis was, in reality, legitimate that I hadnt browse the numbers backwards or something, because the results were so heretical.

Then it found me. Without spending the hours I frequently do for starters of those studies, I considered a solution to validate it with another dataset <a href="http://www.harlankilstein.com/inner-game-copywriting/">webaddress</a> .

Clickbank has just this type of dataset! They know the productivity of the sites in their system and they demonstrate to them (loosely and not fully recorded) in that order in industry.

I immediately went to check it out. I used the Employment & Money category first as it can also be the most profitable category in the Clickbank industry. I visited each of the first 10 websites and did a Print Preview and shoved the page count right into a spreadsheet. By the end, I graphed these 10 data points and then superimposed a linear point on the data.

The first research data was established. We also increased in amount of pages of sales copy typically, as we went down the list to be able of shrinking profitability.

Then I quickly visited the Marketing & Advertisements type. Here is the class that numerous people who sometimes offer to each other (the incestuous industry) use. I repeated the study yet again. The data showed exactly the same linear pitch.

OK; I was sure. I went over and hacked away at my Glyphius.com sales letter. It was got by me right down to somewhat significantly less than three pages from its old 13 pages. It is read by me. I was pleased about the result. It shows what is being provided and lets them order it. It isnt obsolete. It doesnt cover the purchase price until later in the sales letter. Its the type of page I love to order from myself.

How did we enter this mess of assuming the copywriting gurus about long backup? Its a truly thing to be teaching since I view it in retrospect.

My most successful advertising backup happens to be short no exceptions. When 911 hit, I set up a page for Gas Masks cruddy thing is known pretty by me to do I feel bad now). Gas masks were sold 340 by me in a 24 hour time period. Did I write a lengthy sales letter? No; I set up an image, mentioned Gas Mask: $235a and had an order link.

When I offered my Jaguar last year, did I write a page sales letter? No; I put an ad in the paper having said that 2005 Jaguar, 10,000 miles, premo condition, $53,000 and included a phone number (not the true details).

The whole ad copy was not as when compared to a page last year When I bought a home.

The advertising copy was only a slightly large post card, when I sold seats to a $10,000/seat two day seminar.

Why do we think we should be writing a book to offer a $20 ebook? That rumor was started by who? Has he been adequately flogged however? Just what a waste of time. I wonder just how many e-books have sales letters which can be longer compared to ebook it self.

From today on... I'm maybe not focused on the size of the sales letter. I'll give the promise, only tell concerning the product, show a customer review and let them buy it. If the average successful sales letter is only 1.8 pages long... and the average profitable sales letter is shorter than the average unprofitable sales letter... That is sufficient for me.