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What precisely is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your entire internet web site so that there is a good likelihood that your web pages will seem at the top of search engine queries for your chosen keywords and crucial phrases. The majority of the search engine optimization specialist's time ought to be spent targeting the search engines that will give you the most traffic. The following search engines and directories are:

AltaVista

AOL Search

social media companies

Organization.com

Quick Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The very best time to request search engine optimization is just before you style your internet web site. As your internet site designer generates web page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is best for optimum indexing. Once you have selected the very best layout for your web site, then the search engine optimization specialist can tell your designer when and exactly where to spot your keywords and important phrases within your HTML tags.

How can you inform a good quality search engine optimization specialist from a scam artist? A search engine optimization specialist must be able to get your website indexed well for Google, Inktomi, and Yahoo. The 2 search engines and 1 directory differ in the way they index web sites. Google does not use meta-tag content material for relevancy. Inktomi at the moment uses meta-tags. And Yahoo is a directory. Ask how your website will be created and tagged for each of these. If you do not get three diverse answers, then you ought to move on to a a lot more experienced search engine optimization expert.

If your internet internet site has already been developed, a expert search engine optimization specialist will often advise layout and design adjustments. He/She is not telling you that you have a undesirable-looking web internet site. He/She is telling you that the site's layout will not get indexed nicely for your targeted keywords and important phrases. For instance, a internet site that has a triple frameset (on the top rated and on the side) is really hard to get indexed nicely on search engines, even with a gateway web page. However, a basic frameset can get indexed effectively in search engines, with or without a gateway page. A search engine optimization specialist can style or tell your web web site designer how to lay out a straightforward frameset to get the finest outcomes.

Search engine optimization and other advertising and marketing techniques (banner marketing, internet copywriting, getting listed in Yahoo, posting to discussion groups, and so on.) are not substitutes for a internet web site with solid content and great layout. Search engine optimization is not a substitute for consumer service, a good sales pitch, or a wonderful product/service. It is not a substitute for a properly-planned on the web and offline advertising and marketing program. Search engine optimization is a implies of helping your prospective buyers uncover your internet site. It is a very specialized advertising and marketing tool.