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Rumor has it that press releases are the next big part of the SEO business, and many businesses are paying top dollars wanting to write the next big press release announcing the next big mechanism breaking technology. But is this really the next big thing?

By definition, a Pr Release is a type of news item released by the company on whom the news has been described. Therefore, you will have to take on all the other press releases and hope that the will get found.

Why May Your Press Release Be Removed?

1) Until you are writing a press release about Microsoft, Adobe, Sony or among the other mega-companies, or at the very least about an organization that's relatively well-known, forget about it. Editors and news writers receive 1000s of press releases each day and there's number way that they can spend more than a quick glance. So why in the event you pay a business seven to 400 pounds for them sending your news release to tens of thousands of editors and journalists when they are going to trash it anyway?

2) Unless you are launching really a progressive product or technology (which I suppose you're not because you are only interested in using the appropriately settled and written news release to improve your search engine ranking positions), whatever you make up or mention such as for example some new free package or new site offering something unique, your odds of being picked up are very slim. Yes, the PR organizations will tell you that they've great experience on paper Press Releases that will make yours stick out and get acquired but this is not precise. The only way your PR will probably get found is when it truly is something from the regular or something that nobody has ever thought down.

3) Until you intend to spend huge amount of money and then just by sheer volume your website will go ahead in the major search engines, this is simply not a great alternative. Why? In the event that you send a significant number of press releases then these is likely to be positioned on the different PR companies internet sites main site. Because most of those home pages have a high pr, your internet site will receive a boost. The issue is whether this increase is worth the large amount of money you'll put into the PR businesses pocket. No it's not. Use that money to get (though I do not recommend this) links from high-ranked sites and you will receive more benefit and spend less.

4) Any press release, even if it has been recognized, may remain on the different pages for just a brief time, making the time and energy and even much more the quantity of money you paid pointless.

Conclusion: the best

A press release is advantageous if you wish to perhaps acquire some free advertising and contact the press, but if you wish to use it as a tool in order to advance your internet site in the search engines it is of no use.