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The Internet may have exposed sides for businesses and people, however it has additionally created a public relations nightmare for businesses. Boards, belief The websites, blogs, and anything that is publishable can smear a company's name in moments. 

Remember, "Yours Is just a Very Bad Hotel" demonstration that explained one customer's negative experience with a hotel chain? Accommodations are run by people. Humans make mistakes. It's the manner in which you manage the errors that may make the big difference in customer support. Because the hotel's employees didn't try to help the customer overcome a bad predicament, the customer lashed straight back and writers blogged it. 

If the hotel is together with its game, its crisis management would be unleashed by it (also called reputation management) team to salvage its reputation while it may. It's possible for a company to over come poor PR and turn out ahead as in the case of PG&E (California's Pacific Gas and Electric company). 

Yet another approach is to use Internet tracking to monitor on the web articles regarding a company's actions to organize for negative publicity. Some go further and check chat rooms, newsgroups, and online discussion forums. 

It's just like the story of the city gossip who spread false stories about its people. One day, he felt terrible and went along to the chaplain [Rabbi, pastor, priest, and other &mdash get your pick] to ask for forgiveness. The chaplain said,"I can forgive you, but you should do some thing first." 

"Take a pillow, cut it open, and scatter the feathers to the winds." The man thought this was an unusual request, but it was a simple enough task, and he did it gladly. When he came ultimately back to inform the chaplain that he had done it, the chaplain said, "Now, go and gather the feathers. Because you can no further make amends for the damage your words have inked than you can remember the feathers". 

The exact same can happen to a business with no crisis management plan set up. It's possible to succeed as PG&E did and survive the crisis. Do not assume Worldcom to grab of its Enron-like mess. Fraud is not excusable. And Martha Stewart? She has employed a public relations strategist organization within an effort to complete damage control. It'll be worth watching to see what happens in her case and how a PR firm attempts to truly save her reputation. Do you realize there is a recognition on one of her goods? Provides fuel to the fire, doesn't it? [http://www.leadingresources.com/tools/changemanagement/principles/ site]