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They extol video as a replacement to boring and static text.

Although I have to admit that I truly like making use of online videos for promote my sites, I believe that replacing all your text with video is silly.  There are a lot of times when Id a lot rather read an post or a manual than watch a video.

Also, when Im reading a book or the newspaper, I can highlight anything I believe is p...

A lot of marketing gurus have been touting on the web video as the way of the future.

They extol video as a replacement to boring and static text.

Whilst I have to admit that I truly like using on-line movies for promote my websites, I assume that replacing all your text with video is silly.  There are a lot of times when Id significantly rather read an write-up or a manual than watch a video.

Also, when Im reading a book or the newspaper, I can highlight anything I think is specifically important, and I can rip out just the pages that I think are relevant to me.

Also, you can skim an complete book and have a quite excellent thought what its about.  Skimming a video just doesnt operate as well.

Then theres the fact that you can read anywhere.  If youre sitting flying in an airplane, you can read a book the complete time.  You cant watch a video the whole time.  Watching video also calls for technologies like DVD players or laptops which demands batteries or a plug.  When youre reading all your need to have is light.

One particular application exactly where I like video is when its accompanied by an article, not the replacement for it.  For instance, when I record movies and put them on my blog, I usually attempt to incorporate a text version for what Im saying in my movies so that if a visitor doesnt want to watch my videos or cant, then they can nonetheless get the gist of what Im saying by reading the accompanying text.

When youre employing videos as a advertising technique, 1 factor you need to have to be conscious of is that not everyone has broadband.  If your target market place only involves broadband customers, then fine, but if some of your customers are on dialup, then make positive you supplement with text. [http://plus.google.com/111827898683240829284/posts andy frain]

So whilst video may possibly quite well be the way of the future, its never ever going to fully replace text, nor should it.