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If you run AdSense on your website you know that some words spend much more than others, a lot much more in reality. More than probably you have also discovered that terms like "structured settlements" and "mesothelioma" can produce extremely higher PPC revenue, if they show up on your site at all. Sadly hundreds of thousands of other webmasters are "on" to this practice judging by the number of  web sites created often to capitalize on the phenomenom. So, where does this leave you? Out in the cold? No, by going immediately after "lateral" keywords and terms you can make a internet site that is even much more lucrative than these other internet sites. I will show you how you can do just that.

What do I indicate by "high paying lateral key phrases?" Primarily, these are words, or terms, that webmasters dismiss as not being relevant or are unrelated to certain higher paying keywords. For instance, you know that the phrase "free of charge adware" has a nice payout. You gear your write-up or page accordingly to have AdSense make the profitable ads and, rather, you come up with ads that are relevant but not large payers. Should you give up? No, of program not. Rather, investigation comparable terms that can also serve up high paying ads and go with them. In this case the following could be regarded as:

adware blocker

adware removal

lavasoft adware

free of charge adware removal

adware spy removal tool

eliminate adware

get adware

adware search and destroy

As you can see, each and every term is made up of the keyword "adware" but other words are added. In a current survey that I performed some of these "lateral" keywords/terms paid even far more than the "totally free adware" terms. In addition, some good ads had been served up as well. [http://paulvbennett.com/employment-law/ employment attorney salisbury]

What about mesothelioma? Is not that a hot keyword? Yes, and an overworked one. Lateral keywords and phrases for your consideration right here can consist of:

attorneys

attorneys

asbestos cancer

lung cancer

individual injury lawyer

private injury attorney

The frequent thread with these keywords? Mesothelioma wasn't even mentioned. Positive, when you feel "lawyer" or "lawyer" you believe of ambulance chasing terms like: bextra, malpractice, and physician neglect. Heck, if other ads are served up rather of mesothelioma advertisements, do not despair. Probabilities are that the deep pocket attorneys give a great payout per click for these keywords also!

Alright, a single final example ahead of I turn you loose to do your personal investigation. The keywords: credit cards.

student credit card

airline credit card

company credit card

Visa credit cards

credit card consolidation

rewards credit cards

on the web credit cards

% interest credit cards

cash back credit cards

credit card counseling

The choices for some key phrases are certainly better than others. If you write your own articles and/or web content material you could need to experiment in order to make the highest paying keywords and phrases. Nonetheless, these "lateral" search phrases will push up your income almost as considerably as common keywords and phrases. Now, go and do your own study!